Founded in 2021 by passionate knit and crochet designer Emma Du, AnnaluciaDesign began as a mother's love in 2013, inspired by the birth of her daughter.

Frustrated by the limitations of existing commercial patterns, Emma began drafting her own designs and made cute toys, blankets, and clothings specially for her daughter. Her meticulous attention to detail and unique aesthetic soon gained recognition, with her patterns featured in leading publications like Inside Crochet and Let's Knitting.

To break free from the constraints of conventional materials, Emma set out to create her own brand. Partnering with premium Italian mills, AnnaluciaDesign now offers an exquisite collection of luxury yarns, including cashmere, silk, alpaca, and merino wool. Beyond her exclusive label, Emma leverages her expertise to curate a handpicked selection of high-quality yarn brands from around the world.

Coming Autumn 2026

This Autumn, AnnaluciaDesign is taking an exciting step forward with the opening of the very first showroom in the Netherlands, near Amsterdam. Spanning 150 square meters over two cozy stories, it will house Emma's carefully curated international yarns and serve as a vibrant hub for the crafting community. Complete with an open kitchen, plush sofas, and a warm fireplace, the showroom will also host cozy gatherings and creative events.

As a passionate baker, Emma will also be serving delicious homemade cakes from time to time. It is the perfect place to unwind, connect, share a cup of tea, and enjoy a cozy crafting experience together.